One perceptive eye and three posts in strategic locations. That's what started the ball rolling. The blog machine has rumbled to life to help rectify the dismal Ralan.com fund drive to keep this valuable resource online for another year.
I posted in three strategic locations: here, in Codex, and in the sffnet SFWA lounge. a group of my writer associates joined in, posting (and graciously attributing to me) their own clarion calls to join the cause. Curious google searches lead me to the live journals of people I have never heard of.
In some cases the story seems to have taken on a life of its own. It's a little like that campfire game where you whisper to your neighbor, and by the time it gets to the end, the message is completely different. It seems the alert has changed to Ralan.com might disappear at the end of the month. Only Ralan can answer that, but I suspect that has become a bit hyped.
This morphed rumor seems to have emerged on a beginning writer board. Let them sweat it a little. One member gave $5. That's what she could afford, and I'm sure it's appreciated. Others on that board encouraged spreading the word if you can't afford to donate.
This is the power of the internet. It's going to be interesting to see how effective this turns out to be, or if it even turns into a monster with a life of its own.